Starbucks CEO Brian Nickolp would rather commute 1,000 miles than move

Starbucks, known for its sustainable initiatives like offering paper straws, is currently at the center of a public debate about climate responsibility. The debate has been sparked by the decision of its new CEO, Brian Niccol, who, instead of moving to Seattle, will stay home in Newport Beach, California, and commute to work. What’s special: Niccol uses a company jet to travel the roughly 1,000 miles to Starbucks headquarters three times a week.

Starbucks emphasizes sustainability

This “super pendulum” approach quickly sparked controversy on social media, especially as Starbucks simultaneously emphasizes its sustainability initiatives. Users on platforms like

1.6 million for Brian Nicol

Despite the criticism, Starbucks remains behind its new chief executive. Niccol, who earns $1.6 million a year, is expected to be particularly dedicated, splitting his time between Seattle headquarters and international branch visits, according to the company. Starbucks faces the challenge of balancing its environmental mission with the business decisions of its executives — a balancing act that can keep the brand busy.

The future will show whether Nicole’s mobility strategy can be combined with the company’s long-term sustainability promises or whether Starbucks must respond to public pressure. The story also highlights the growing tensions between executive privilege and the desire to be seen as an environmentally conscious company.