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IP Austria implements its first live shopping event with OTTO Austria

06/08/2022, 2529 characters

Vienna (OTS) – *photo accompanying message [HIER] ( Available for download in the press area.

Media marketer IP Austria, together with the influence of its collaborative partner, implemented the first live shopping event for advertising client OTTO Austria. The influencers were introduced in a 30-minute live broadcast on OTTO’s website, as well as on its Instagram and Facebook channels [Kimberly
Budinsky] ( And the [Nina] ( High5 is a hip must-have for summer. Watch 427 viewers of OTTO’s first live shopping event.

“With an average watch time of five minutes and a click-through rate of 12 percent, our first live shopping event was a complete success. Viewers: Inside asked influencers questions via the chat function and got live shopping opportunities in the live broadcast. Plus In addition, viewers can vote for their favorite trend items: Inside. This is how we created an interactive event and brought the shopping experience to life in the store,” says Carmen Oetzinger, Marketing Director of OTTO Austria.

The results of an online survey conducted by IP Austria with the in-house research app MyMedia which I also liked show that direct shopping is a successful concept. From May 25-30, 1,113 study participants were interviewed about “online live events.” 52% have already actively reported themselves to a product that was introduced at a live shopping event or even purchased. Additionally, 56% of those surveyed could imagine purchasing a product from a live online event (again) in the future.

Cornelia Hartl, Head of Project Management Innovation Team & Crossmedia: “We are convinced that this form of advertising has great potential because of its originality. We started with OTTO Austria. From the fall, we are planning a series of live shopping events involving several influencers: indoors they will present products for up to To three customers live advertising.Of course we offer absolute product exclusivity.This is especially exciting for customers whose products complement each other perfectly, so the joint presentation is not only logical, but also a win-win situation.We give our customers the right testimonials For products through the influence of our cooperation partners.

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