Kraft Macaroni & Cheese drops three syllables from its name.
The world-renowned instant noodle company has announced that it has shortened the brand name to Kraft Mac & Cheese after 85 years in the business.
The macaroni and cheese giant revealed in a press release on Wednesday, June 22nd that the name change is part of its “new brand identity,” which includes a redesigned logo and an illustration of a “macaroni smile.”
The brand retains its signature blue and red colors while updating the typography, photography, icons, and packaging.
Kraft Mac & Cheese explained that the name change was made to reflect the way customers refer to the brand as “organic.”
We know that people don’t see comfort food as a guilty pleasure. They embrace comfort, say yes to feeling good, and say yes to take care of themselves, said Victoria Lee, Brand Manager at Kraft Mac & Cheese. In the opinion of.
“Kraft Mac & Cheese has a familiar, appealing, and positive feel that makes it so special and iconic to millions of people around the world, and our new look reflects what our brand means to our customers,” Lee continued.
The rebranding process has already been reflected in Kraft Mac & Cheese’s social media accounts and website.
Customers can expect to see the brand’s new packaging on store shelves from August.
Kraft Foods introduced Kraft mac and cheese in 1937 during the Great Depression.
Over the course of eight decades, the brand has grown into a popular American comfort food.
Kraft Heinz owns Kraft Mac & Cheese and reports that it sells more than 1 million boxes daily — helping the company make billions.
According to published earnings figures, the food giant generated net sales of $6 billion in the first quarter of 2022.
The Kraft Heinz report did not provide a breakdown of the number of such sales related to Kraft Mac & Cheese and 23 other brands.
These brands include Kraft Singles, Heinz, Oscar Mayer, Ore-Ida, Classico Pasta Sauce, Velveeta, Smart Ones, ABC Indonesia, Capri Sun, Wattie’s, Kool-Aid, Weight Watchers’ Heinz, Jell-O, Philadelphia Cream Cheese, Golden Circle, Longable, Puddlelike, Maxwell House, Gray Bubbon, Master Soy Sauce, Honeige Soup, Balsamic Baby Food and Cuero Seasoning.
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