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OMV campaign aims to emphasize focus on sustainability » Leadersnet

OMV campaign aims to emphasize focus on sustainability » Leadersnet

| Tobias Seyfried

| September 20, 2023

The listed group wants to consolidate its current transition towards becoming a climate-neutral company and relies on the expertise of FCB Neuwien.

OMV is currently in the process of transitioning away from a pure oil and gas supplier into a chemical company. General Director and Chairman of the Board of Directors, Alfred Stern, who was recently reappointed, has reinforced this trend several times this year (leadersnet mentioned). In order to make this effort more widely known, a major campaign designed by FCB Neuwien is now being launched. The agency has been working with the listed group for a long time.

Film image as centerpiece

According to OMV, the 360 ​​degree transformation campaign aims to make clear that the group’s mission in Austria has always been to provide its customers with energy and raw materials. Using new technologies, this responsibility will be renewed and adapted to future challenges.

The core of the new fall campaign is a photo film that aims to provide answers to an ever-changing world and the challenges of climate change. The focus is on innovative solutions and products that… OMV According to its own data, it is already making progress today – from geothermal operations to recycling currently non-recyclable plastic waste and expanding electric mobility infrastructure to sustainable aviation fuel from used cooking oil.

Contributing to a more sustainable future

“It is always important for us to provide our customers in Austria and Europe with energy and essential raw materials,” says Alfred Stern. “Our progress and people’s needs are the focus of our attention. We renew this responsibility step by step and adapt to the current situation and future challenges. I am pleased that this campaign shows our contribution.” In a more sustainable future.

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Ambitious climate goals

the OMV The goal in its 2030 strategy is to provide answers to the challenges of climate change and to become climate neutral by 2050 at the latest. To achieve this, the company wants to develop into a full-service provider of sustainable fuels, chemicals and materials with a strong focus on circular economy solutions.

The campaign launched on September 20, 2023 and can be seen on TV, print, digital and outdoor advertising.