AMSTERDAM, April 10 /PRNewswire/ – The company is increasing its global operations and workforce distribution and becoming more committed to privacy in digital analytics and activation tools
piano, a leading platform for digital experiences, today announced that Amsterdam will serve as the company’s new global headquarters. This move underscores Biano’s commitment to European ideals of data protection and the development of software that respects the limits of the GDPR and other local regulations around the world.
Since its inception, Piano has acquired companies in France, Germany, Norway, Slovakia and other countries. These transactions and the organic growth of Piano have led to a global reach, with the strongest presence in Europe. Piano employs more than two-thirds of all employees there and generates more than half of its sales. Piano Amsterdam has been its European business hub since 2018, and the company will open a new head office in the city later this summer.
The Piano suite of software was developed in Europe as a one-stop solution for businesses to digitally understand and reach customers at every touch point in their user journey. Piano Analytics is a cutting-edge digital analytics tool created entirely in France, in compliance with the world’s most stringent data protection regulations.
Trevor Kaufman, CEO of Piano, said: “I am very proud that Piano has remained true to our values in the midst of organizing Big Tech.” We want to build a great program for a noble cause. Europe is the leader in privacy, and with the majority of our activities taking place in Europe anyway, it is time to make our commitment to Europe and data protection clear.” And: “Amsterdam has been a strong European business center for piano over the past four years, so we are excited to expand our investments in city and continue to grow as part of an exciting technology community.”
As the future of the web shifts away from anonymous tracking to a consent-based system that puts users in control, Piano’s leadership in the European Union allows it to continue to provide solutions that help brands and publishers achieve their data goals. At the same time, this enhances the confidence of their customers in them.
As a global company, Piano employs more than 650 people in 15 offices around the world, including Amsterdam, Paris, Singapore, Berlin, Buenos Aires, New York and Tokyo. With the acquisition of AT Internet and CeleraOne in 2021 and SocialFlow in 2022, the company has expanded its global presence and product offerings. The piano has grown over 240 percent in the past two years and is rated annually by Inc. 5000″ and “Deloitte Technology Fast 500”.
Piano’s digital experience platform enables companies to understand and influence customer behavior. By combining customer data with behavioral metrics analysis and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, boost customer loyalty, and drive personalization at scale through a single platform. Headquartered in Amsterdam, Piano serves a global client base including Air France, BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, Nielsen, The Wall Street Journal and with offices in the Americas, Europe and Asia Pacific many belong. Piano has been named one of the world’s fastest growing and most innovative technology companies by the World Economic Forum, Inc. and Deloitte, American City Business Journal, and others.
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