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Pininfarina highlights first NFT group around Modulo

Turin, Italy, April 20 /PRNewswire/ Pininfarina offers an impressive range of NFTs based on one of the most iconic and advanced car designs of all time – Pininfarina “Modulo” concept vehicle.

Pininfarina NFT Teams is centered around Modulo, launched in collaboration with 1of1, where luxury NFT professionals come – powered by ARTM Technologies – developing solutions for the Metaverse, as well as in collaboration with legendary musician Sasha Sirota Series of five artworks Offered by then RM Sotheby’s It will be auctioned off in a private online auction from May 24-26, 2022. Please click here.

The NFT collection was inspired by Modulo’s original “one-of-a-kind” graphics, preserved to this day in Pininfarina’s private archives and developed in active collaboration with the Pininfarina design team.

Each unique NFT consists of a package of technical and experiential components that allow an NFT owner to become a part of Pininfarina’s legendary legacy with access to a range of Privileges and exceptional content Receive.

Each NFT features an artist Animation video With original soundtracks and a unique historical setting. Each NFT presents the modulus in a different context, each set in the five decades from 1970 to 2020.

All NFT will also original content As a presentation of original and rare graphics sketches and exclusive realistic experiences (among other things, a Exclusive visit At the company’s museum accompanied by Pininfarina CEO Paolo Pininfarina). There is also Private sessions with the design team. In addition, NFT owners will receive a unique digital copy of the Pininfarina Modulo – the first Pininfarina car in the Metaverse. Owners are also offered physical, framed Modulo artwork with each of the NFT packages.

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We are proud that our first set of NFTs breathe new life into Modulo. Designed in 1970, the Concept Car is a statement of Pininfarina’s aesthetics: beauty and innovation to shape the future President Paulo Pininfarina.

“We intend to explore the limits and possibilities of the world of NFT. Metaversum is an area in which we can make a significant contribution because we have been innovators and creators for 90 years. Our vast creative archive and ability to envision the future of design using the most advanced technologies opens new horizons for the commercial future of our brand,” Silvio Angouri, CEO of Pininfarina.

Find out more:

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Questions and contact:

Francesco Fiordelici,
+39 011 9438105 f.fiordelisi@Pininfarina