Café PULS presenters: This week, on Austria’s first breakfast TV, they present themselves in Kastner & Öhler style, which viewers can buy on TV.
Together with the famous fashion house in Graz Kastner & Öhler ProSiebenSat.1 PULS 4 is implementing a Shopable TV campaign as the first drive in the Address TV area of Austria’s first breakfast TV, Café Puls. Café Puls stewards: Bianca Schwarzgerg, Julia Fordia and Florian Danner will dress head-to-toe in Kastner & Öhler costumes starting today, June 7-11, daily from 5:30 a.m. If they like the outfit, viewers can switch from the TV to the Kastner & Öhler online store, where they can order the product from the show directly to their home.
During the program, viewers receive an XXL ad, which they can use to link directly to a landing page with the moderators’ outfits on their smartphone. There you can take a closer look at the clothes and immediately order them. To do this, viewers simply have to press the OK button on their remote control to be directed to the online store’s landing page via a QR code. Shoppable TV allows viewers to be directed from the TV to the purchase process.
In this innovative ProSiebenSat.1 PULS 4 campaign, the XXL ad is placed in an eye-catching manner during Café Puls. Contextual use increases interest in fashion and motivates viewers to buy.
Dr. Michael Stakes, CCO ProSiebenSat.1 PULS 4: “Through Shoppable TV, we offer our customers a completely new way to create a direct customer journey from TV to purchase. The combination of eye-catching XXL advertising and a convenient buying process provides the most flexible options to attract potential customers on TV 1 I am delighted to find a solid partner at the famous fashion house Kastner & Öhler and to realize this shoppable TV campaign together as the first drive!”
mag. Martin Wag, Board of Directors Kastner & Öhler: “Working with brokers as models is a very exciting approach. The new concept of direct customer contact in collaboration with Puls 4 is very promising and I’m curious to see the effect!”