SINGAPORE, April 20 /PRNewswire/ – The world esports federation Announcing the appointment today! IMG, a leading global sports, fashion, events and media company, as a strategic partner. IMG will partner with GEF and its strategic partner for esports services, FACEITWork together to create the first Commonwealth Esports Championships in Birmingham in August. IMG will also host the second edition of the GEF’s flagship event – The Istanbul World Esports Games 2022 In December – support and business advice.
IMG will leverage its expertise and global reach to accelerate the rapid global expansion of GEF’s portfolio of esports events through live content delivery, branding, event management, marketing, media distribution and partnership rights management.
“We are proud to welcome IMG to our Global Esports family. This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and brands around the world.” Lorenzo Giorgetti, Board Member and Chair of the Global Environment Facility’s Committee on Branding, Marketing and Communications. “We look forward to working together to create tremendous value for the GEF and our global property.”
Paul J Foster, CEO of the Global Environment Facilityemphasized: “It is communication and engagement with our human stories that unleash the superpowers of our time. We are proud of our partnership with IMG and help unite passionate brands with esports and esports, powerful technology and limitless innovation for global esports. We have seen the magic they can bring. Strong partnerships for our community. In the #worldconnected community, we build on our collective strengths and explore new opportunities together. We have a global group of GEF partners who share our optimism for the future and our deep commitment to our community to advance esports on the global stage.”
Richard Wise, Senior Vice President, Content and Channels at IMG’s Media BusinessHe said: “This has been an exciting year for the esports federation and esports in general, and we look forward to contributing our expertise in a variety of areas to ensure the success of these major events. The world of esports has grown exponentially over the past few years, and these two events will provide excellent entertainment for fans in the whole world “.
In 2021, IMG signed a consulting partnership with the Organizing Committee of World Esports Games and successfully hosted the long-awaited opening ceremony. Global Esports Games Singapore 2021. The first-ever GEG was viewed more than 500 million times, including 4.4 million live views during the two-day event in Singapore.
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