5:00 AM, April 14, 2022
Having Porsche Cayenne and Macan in its range, Lamborghini Urus, Maserati Levante and soon Grecale, Aston Martin DBX and even Lotus join the ranks of Eletre. The fact that traditional sports cars run under SUV builders is a longstanding, socially acceptable development — even if die-hard fans keep their noses up.
Now Ferraristi must be strong. Plans for Maranello’s first SUV have been buzzing on the scene for a long time, and now the first teaser image gives an impression of the Purosangue, which is translated as authentic and should also be understood as a declaration that it must be an authentic representative of the brand. The model will be launched this year, Ferrari president Benedetto Vigna announced at Tuesday’s shareholder meeting.
Information about technical details is scarce so far: the four-door Purosangue is slated to be based on a newly developed front-engine platform and a new turbocharged V6 petrol engine running under the hood. A hybrid version has also been leaked.
As mentioned at the beginning, Ferrari is following the example of Lamborghini with its new SUV. Italy’s Volkswagen has expanded the plant in Sant’Agata Bolognese for its SUV Urus and nearly doubled sales in 2019 with nearly 5,000 units sold. At Porsche, too, SUVs have always earned the biggest piece of the pie.
“2022 is a very important year for Ferrari. We celebrate the 75th anniversary of the opening of the Maranello plant,” said Vigna, who thanked shareholders for their “continued support and direct dialogue.” On June 16, Ferrari wants to present its new development plan – including electrification.
Vigna highlighted the positive development of Ferrari. In 2021, the automaker reported sales of €4.3 billion, breaking the €4 billion mark for the first time in its history. More than 11,000 cars were sold in 2021. Ferrari registered significant growth in all regions of the world.
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