Basel, 7 July 2022. Baloise expands its partnership with FC Basel 1893 and will be a new premium partner for three years from the 2022/23 season. With the extension of the contract, many years of successful cooperation will continue.
The collaboration between Baloise and FC Basel 1893 has a long tradition and has been in existence for more than 30 years. We have gone through the highs and the lows of sporting together and we will continue to support Bayern in the years to come. As a premium partner, Baloise is extensively integrated into FCB’s communications and advertising activities. We are also named Baloise Lounge, which can accommodate up to 800 people.
“As a company headquartered in Basel, we are proud to express our connection to the city and FCB by extending our long-standing commitment. Together, we are rooted here and share a history spanning over 100 years as Basel institutions. That’s another thing,” says Michael Muller, CEO of Basel. Baloise Switzerland Head of Direct Communications Mark Hallor adds: “We are very proud of this partnership and will also use this commitment to make Baloise’s brand new experience in and around the stadium tangible and tangible from the end of October.”
“We are extremely pleased to be able to continue our long-standing and successful partnership with Baloise. Being backed by a loyal and regionally rooted company over such a long period of time is not something that can be taken for granted, making it all-together,” said David Deggin, Chairman FC Basel 1893 AG, “The more Baloise emerges as a privileged partner for Rotblau.”
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Baloise Group is more than a traditional insurance company. Its business activities focus on the changing security and service needs of society in the digital age. That’s why Baloise’s 7,900 employees focus on the desires of their customers. Optimal customer service and innovative products and services make Baloise the first choice for anyone who simply wants to feel safe. Headquartered in Basel, in the heart of Europe, the Baloise Group acts as a provider of prevention, pension, assistance and insurance solutions. Its primary markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, through its banking services, it also acts as a provider of focused financial services, which is a mixture of insurance and banking services. Baloise operates its business with innovative supply products for private clients across Europe from its center of competence in Luxembourg. Bâloise Holding AG shares are listed on the main part of the SIX Swiss Stock Exchange.
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