NEW YORK, May 2 PRNewswire/ — Dash Hudson is pleased to announce that Meta has chosen the world’s leading social marketing program as one of the first integration partners to offer businesses the ability to tag content with products on Instagram.
In the rapidly growing world of social commerce, product tags are an essential tool for Instagram Shopping companies to make their content shoppable.
“As social platforms become an increasingly important touch point in the e-commerce world, brands are looking for innovative ways to engage their audience and convert them into loyal customers,” said Thomas Rankin, co-founder and CEO of Dash Hudson. We are very proud that Meta has chosen this tool in the marketplace and helped the top brands in the world make their Instagram accounts an essential part of their digital retail strategy. “
Product tags make content shoppable the moment it’s discovered. This is an important milestone in the evolution of social commerce, as Meta reports that 92% of users who view a post on Instagram take immediate action, whether it’s by clicking on a website or making a purchase.
Dash Hudson’s chart enables product tags for Instagram feed photos, videos, and Feed Carousel Media. Additionally, product tags now appear in the brand’s Instagram Shop tab, allowing consumers to instantly search for products or continue their shopping journey when they’re ready to buy.
As social media continues to establish itself as the online destination of choice for consumers, the need for brands to monetize this growing audience is greater than ever. Today’s announcement of Instagram product tags is an important step in connecting social strategy with commerce, allowing brands to fuel an untapped pipeline of commercial growth and opportunity.
To find out why leading brands trust Dash to unleash the potential of social commerce, click here.
About Dash Hudson
Dash Hudson was founded in 2015 with the goal of enabling brands to deepen their engagement through photos and videos. Today, the global leader in social marketing software helps companies like Condé Nast, Apple and Unilever unleash their creative superpowers and quickly improve their social networking strategies. Dash Hudson takes it one step further by predicting image and video performance, analyzing trends and accelerating brand growth across social media, entertainment and e-commerce marketing channels. To learn more about Dash Hudson, please click here.
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