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Börse Express – Nobu has announced an exclusive Thai development deal, the Nobu Hotel Bangkok and Nobu Empire Restaurant with Asset World Corporation (AWC).

Nobu Hospitalitythe world’s fastest growing luxury lifestyle brand, and Asset World Corp Public Limited AWC, Thailand’s leading integrated real estate group, is pleased to announce the exclusive Thai development agreement and commencement of two exciting projects in Bangkok.

As part of the development agreement, the two partners committed to the exclusive development of several Nobu hotels and restaurants in Thailand. The Parties are exploring additional development sites in the most attractive destinations in Thailand.

Located on the top floor and rooftop of the Empire Tower, Nobu Restaurant is the iconic mixed-use development in the heart of exciting Bangkok. Nobu Restaurant offers the most impressive views of the Bangkok skyline and Chao Phraya River, with a design that ensures a great dining experience.

The location of the new Nobu Hotel in Bangkok will be announced soon. AWC and Nobu Hospitality jointly plan a unique and distinctive program and experience.

A port city of over 11 million people, Bangkok is fast becoming one of the most sought-after travel destinations in Asia Pacific. The Thai capital offers international travelers an unparalleled rich cultural offering, including world-class shopping, countless art galleries and museums, and one of the world’s most impressive dining scenes, which will soon feature Nobu.

Trevor Horwell, CEO of Nobu Hospitality explains: “It is a great honor to work with the visionary Wallapa Traisorat and the strong base that she has carefully built with Asset World Corp Public Company Limited. Our strategy is to work with regional development partners in Asia who support our unique business model and have the same passion for luxury and quality products as we do. With Wallapa Traisorat and AWC, we share a dynamic relationship and partnership built on trust and respect, with a vision to create an exciting and distinctive hospitality offering. We look forward to leading the first phase of this partnership in Bangkok and carefully planning further developments together.”

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Wallapa Traisorat, CEO and President of AWC stated: “It is our pleasure and honor to sign the development agreement for an exclusive collaboration to develop several Nobu hotels and restaurants in Thailand. The parties are exploring additional development sites in Thailand’s most attractive destinations. We are pleased to continue our long-term partnership with Nobu Hospitality on this exciting project in a prime location. In Bangkok.With the famous Nobu brand, F&B expertise, trendy and immensely popular hospitality experience of Chef Nobu Matsuhisa, as well as numerous international awards including #1 Best Resort Hotels in the US 2021, we believe this collaboration will create unique luxury food and drink One of its kind a lifestyle dining destination for Thailand’s tourism sector that will attract travelers from all over the world.”