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Mercedes-Benz and PlayStation Studios, Media Molecule bring visions of the future to life on PlayStation.

Mercedes-Benz and PlayStation Studios, Media Molecule bring visions of the future to life on PlayStation.

Mercedes-Benz has the idea of ​​“Dream the future together”, and in collaboration with Media Molecule and their game Dreams, begs the question: How do we imagine the world of tomorrow?


  • With Dreams, available for PlayStation® 4, developer Media Molecule provides an innovative playground with an easily accessible toolkit that enables gamers to create games, music, movies and more – according to their personal ideas and creativity.
  • “As a future-oriented brand, we always encourage collaboration and creativity. At Media Molecule, we have found an excellent collaboration partner to take our commitment within the gaming community to the next level,” says Bettina Fetzer, Vice President of Marketing at Mercedes-Benz AG.
  • “The best forms of collaboration are those that produce something new, unexpected and exciting. Mercedes-Benz was an inspirational partner for our first project at Mm Labs. Throughout the entire development process, the Mercedes team encouraged us to let our ideas roam and envision the future,” says Siobhan Reddy, Studio Director at Media Molecule.
By entering into a dialogue with younger generations about desirable future scenarios, Mercedes-Benz follows the pioneering spirit of its founders to strive for a better tomorrow.
Dreams is an ever-expanding game world from award-winning Media Molecule, creators of LittleBigPlanet and Tearaway, where you can discover community-created games from around the world and learn to create your own.
© Daimler

In order to actively shape the future and develop a new understanding of desire, the Mercedes-Benz Initiative began in 2019 with a workshop in which four future scientists from this region participated. As a result, these experts have developed four distinct and coherent visions for the future.

Six months later, during the me 2019 conference, Mercedes-Benz expanded the project into a co-creation center with event participants who were inspired by these visions and also shared their own ideas about the world they would like to live in. Designing, drawing and building were important steps in turning their ideas into reality. The result was a plethora of creative concepts, walls full of drawings, a detailed model of the city of the future and many open discussions. Participants were particularly interested in the themes of ‘sustainability’, ‘community/common spaces’ and imagined cities filled with nature and based on a strong sense of community.

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To intensify this community dialogue, Mercedes-Benz has now entered into a collaboration with Media Molecule, a studio owned by PlayStation. PlayStation and the creative power of Dreams together with its developers and community provided a unique opportunity to bring the Let’s Dream Together initiative closer to the global gaming audience.
Whether you want to create games, music, paintings, animation, sculptures, movies, or anything in between, Dreams is an extraordinary digital playground where anything is possible.
© Daimler

“As a brand that looks to the future, we always encourage collaboration and creativity. With Media Molecule, we have found an excellent collaboration partner to take our commitment within the gaming community to the next level. Dreams provides an ideal space for gamers to develop desirable visions for the future.” says Bettina Fetzer, Vice President of Marketing for Mercedes-Benz AG. “This collaboration symbolizes a new way of researching and creating favorable future visions for future generations from around the world.”

In a joint international work process between Media Molecule (UK), Mercedes-Benz and co-creators from Dreams Community (Canada and USA), one of the future worlds that emerged from the workshop was brought to digital life in 2019. In the interactive experience, which Based on a concept by AI expert Alexander Kadin, players can now explore a story-based dream game level with four unique areas, stunning graphics, and different gameplay elements. A perfect way to immerse yourself in an interactive world that heralds a future with unlimited possibilities made possible by technology and artificial intelligence.
As the latest development in the studio Play, Create, Share maxim, Dreams gives you the opportunity to unleash your creativity
© Daimler

“The best forms of collaboration are those that lead to something new, unexpected and exciting,” says Siobhan Reddy, Studio Director at Media Molecule. “Mercedes-Benz was an inspirational partner for our first project at Mm Labs. Throughout the development, the Mercedes team encouraged us to let our ideas roam and imagine the future. We enjoyed seeing our Dreams-Community programmer, Scott Vanderberg, bring us a different look at Dreams’ gameplay. Thank you Mercedes for being our first partner in the Mm Co-Lab project – we hope this will be the first of many.”

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The “Dreams & Mercedes-Benz” experience will be available to all Dreams players from July 8, 2021. Mercedes-Benz and Media Molecule are also inviting the Dreams Community to participate in a special Dreams Community Game Jam, which will take place from July 13-26 and come up with future scenarios. The contributions show in an exciting way what the younger generation desires, how they envision a positive future and what needs to be done for it.

Daimler