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Milestone and Mattel celebrate great success

Milestone and Mattel celebrate great success

( – For Hot Wheels Unleashed, released at the end of September 2021, active product maintenance has now expired after continuously posting updates and additional free and paid game content through December 2022, but the variety and entertaining that the arcade racing game promises Still inspire.

In terms of sales, Hot Wheels Unleashed is the most successful title to date

You can see the number of games sold as evidence of this. As announced by publisher PLAION, more than 2 million units have been sold to date. This makes Hot Wheels Unleashed the most successful title in Milestone history. Over 8 million registered players worldwide have spent a total of 929 years playing the accessible title.

Across all car classes, the 2021 Hot Wheels Twin Mill is the most used car, being chosen for more than 20 percent of all races played. It’s no wonder that given these numbers, Mattel and Milestone are so complacent.

“We’re always excited to find great partners who help us bring Mattel’s brands to fans in new ways,” said Mike Delight, global president of digital games at Mattel, praising the developer studio: “Milestone has done an amazing job with Hot Wheels Unleashed, and we’re thrilled that the community Hot Wheels loves the game as much as we made it.”

“Hot Wheels has one of the most dedicated and passionate fan bases of any brand in the world. We are proud that Mattel has trusted us to bring the brand to life in Hot Wheels Unleashed and we are thrilled with the response from consumers.” Luisa Bixio, CEO, Milestone.

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