Shopify, one of the leading e-commerce platforms, has enabled countless entrepreneurs to launch their online stores. However, the store is just the beginning.
To be truly successful, you need to make sure your store is visible to potential customers. This is where search engine optimization (SEO) comes into play.
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In this guide, we'll go over the seven steps to Shopify SEO and show you how to optimize your store to rank better on search engines.
Step 1. Optimize the structure of your Shopify website
The way your content is organized on your page is very important for SEO success.
When customers can find the things they are looking for quickly and easily, they tend to spend more time on your site and view more pages, which has a positive impact on your search engine rankings.
How can you make your website easier to navigate?
simplification. Don't go overboard with categories and subcategories.
A simpler website structure makes it easier for search engines to crawl your website and rank your products.
A simple, SEO-friendly website structure could look like this:
From the graph, you can see that your products are just a few clicks away from your homepage, making it quick and easy for your customers to find what they are looking for and for search engines to crawl the site easily.
Organizing your content is easy with Shopify when you use one of these structures:
Home Page Category Pages Product Pages
Home Page “Category Pages” Subcategory Pages “Product Pages”.
Remember that your website should primarily target customers.
In addition to product and category pages, you need to set up an About page and a Contact page on your website. These sites show buyers and search engines that you are credible and trustworthy, so you should not skip these sites.
Finally, you should set up a search box on your site. Does this help with search engine optimization? No directly. But it will help visitors find what they're looking for, which is an important part of ecommerce optimization so you can make more money from the traffic you already have.
Step 2. Improve ease of use
Now let's take a look at some of the ways you can improve the usability of your website, which will also help you rank better in search results.
Improve the speed of your website
Website speed is all about accessibility. If your website is easy to navigate and everything happens quickly, there is no reason for visitors to be frustrated. This means that they are likely to spend more time on your website.
To make your Shopify store faster, you can:
Use a fast, mobile-friendly theme
Use smaller, optimized images
Remove any apps you don't use
Avoid using scroll bars
For more tips, check out SEMrush's guide to speeding up Shopify.
Use responsive design
Responsive design means your Shopify store will look great on any device, including desktop, tablets, and smartphones.
Responsive designs can dramatically improve user experience and keep visitors on your website longer. Since Google views page time as an indicator of a site's value, a site that is easy to navigate and read can improve rankings. Better rankings and better ease of use in turn lead to repeat visitors and increased sales. Great stuff for an e-commerce website.
It's important that your store also works on mobile devices, as customers increasingly shop on their smartphones.
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