The Austrian Ski Association (ÖSV) and the Tirol Tourist Board continue their partnership for another five years. In the lead up to the kick-off of the World Cup in Sölden, the two sides signed a Declaration of Principle.
ÖSV and the Tirol Tourist Board have been working together for 31 years. This cooperation should continue in the future. “In partnership with ÖSV, we must now focus even more on using this successful niche in the top-tier sport to better engage with potential holiday guests,” explained Karen Seeler, Managing Director of the Sölden Tourist Board.
Currently one million euros per year for ÖSV
The new contract has been almost agreed so far. Among other things, the organization of the “Tirol Berg” should continue events, according to what was broadcast. Details are still being negotiated – including the future financial size of the partnership. The agreement should be in effect by the end of the year. The current contract between the Tirol Tourist Board and ÖSV expires on July 31, 2023. The new agreement is supposed to start on August 1 and last for five years.
According to the current cooperation agreement, Tirol Werbung pays ÖSV about 1 million euros annually. In return, the athletes wore the Tyrol crest on their track suits. There were also other advertising elements for the brand.
Continuity was not guaranteed
According to ÖSV President Roswitha Stadlober, the extension time could not be better. A few days before the World Cup kicks off in Sölden and at the start of the next World Cup winter, the omens are good to start. “Together, we are very excited to put new, contemporary and creative plans into action,” ÖSV President Roswitha Stadlober was quoted as saying. State Sports Adviser and Deputy Governor Joseph Geisler (ÖVP) sees the extension as a clear commitment to Sportland Tirol.
At the beginning of October, the Tirol Tourism Board said they wanted to review their association’s sponsorship. This also included the previous partnership with ÖSV. The reason for this is that the cooperation only partially succeeded in attracting more guests to the country. According to Seiler, only ten percent of vacationers in Tyrol consider sports as a holiday motivator.
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