Mamma Mia, what were those times? Alfa Romeo, that mysterious piece of desire, the star of automotive history, so good-looking, so unpredictable in all its fragility.
“From the legendary Tazio Nuvolari and Enzo Ferrari to the legendary Nino Farina and Juan Manuel Fangio. From winning the first motorsport world championship with the P2 to winning the first Formula 1 championship with the Alfetta 158”, Commentary on the story – Narrator The distinguished Italian brand on the Alfa Romeo homepage exhilarating.
Founded on June 24, 1910 in Milan, Alpha Corporation wrote the history of mobility.
Aircraft engines were built, Niki Lauda drove the legendary Brabham Alfa Romeo BT46B, also known as a vacuum cleaner, and fame reached Hollywood. In the legendary classic “The Graduate,” Dustin Hoffman drove across the screen in his Duetto Spider.
at the turning point
Countless stories accompany Alpha until modern times. But the Italians did not form chapters for the present in history. Advertising policy rather than real innovations were peppered with some highlights, like 4C or 8C, but somehow Alpha veered toward its end. The model range is very thin, and the sales very poor. I was on edge.
When Alfa’s mother, Fiat, married the PSA group (Peugeot, Citroën, DS), many saw the end of the traditional brand coming.
In the world of Big Boss, Carlos Tavares and Stilantes – as the multi-brand world is called – feelings have no place. But amateur racing driver and numbers man Tavares put his best man at the helm of Alfa: Jean-Philippe Imparato, who has already got Peugeot back in shape. Realizing the weaknesses, Imparato immediately set the course: quality, emotions and profitability, the guiding stars of the project.
Imparato has now made a stunning statement at the Alfa Museum in Ares, of all places, with the new edition of the Alfa Romeo Stradale, described as “the most beautiful sports car ever”, of which only a dozen were built between 1967 and 1967. 1969, of which more than 20 will be sold at auction today, one million euros will be paid. The street version of the Tipo 33 was then painted by Franco Scaglione, who, oddly enough, was once a tailor.
Only in the Italian style.
Formula 1 stands by
The return, accompanied by the Alfa F1 Team in Arese with Valtteri Bottas at the helm and Formula 1 chief Stefano Domenicali, is unique because it was created in collaboration with Alfa collectors.
At the last Grand Prix in Monza, the first drawings were shown to collectors, and now, ahead of this year’s race weekend, the car has been presented for the first time. Hinged doors with large glass panels like the original Stradale 33, wingless, are reduced to the essence of beauty.
33 pieces sold out, and the lucky ones still have time to choose between the combustion engine (V8 biturbo, 630 hp, eight-speed dual clutch, 0-100 km/h in less than three seconds) and the electric version (750 hp, 800-volt technology, 450 km range, 0 to 100 in 2.5 seconds).
Prices are not mentioned, they are in the millions. Each piece is produced for one time, and two to three cars are produced per month.
It is the beginning of a new alpha era, bridging the gap between past and present. Details such as the Alfa Romeo 33 Stradale’s hood design language will be seen again in future models.
New models will follow: in 2024 there will be a new compact SUV. Giulia and Stelvio will be re-launched in 2024/2025. The electric Giulia will have up to 1,000 horsepower and three electric motors.
From 2027, it will venture into the luxury sports car territory, and the large electric SUV will follow suit this year. By 2028 at the latest, the goal is to have an all-electric vehicle in the model range.
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