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JEFF KOONS X BMW.  Artist's design copy of the BMW 8 Series Gran Coupé (photo)

JEFF KOONS X BMW. Artist’s design copy of the BMW 8 Series Gran Coupé (photo)

Munich (OTS) Jeff Koons and Oliver Zipse, Chairman of BMW AG, announced today that the artist will be creating a version of the M850i ​​xDrive Gran Coupé. The luxury 8 Series Gran Coupé will celebrate its world premiere at Frieze Los Angeles in February 2022 and will then be available as a limited edition. As early as 2010, the American artist designed the BMW M3 GT2 Art Car that participated in the 24 Hours of Le Mans Race.

Jeff Koons: “It is a great honor for me and I am eagerly looking forward to another opportunity to work with BMW and design the BMW 8 Series Gran Coupé Edition.”

The cars are currently manufactured clandestinely at the BMW Group’s Dingolfing plant. During an exclusive event at Pinakothek der Moderne, Jeff Koons and Oliver Zipse provided initial insights a few days before IAA MOBILITY 2021 and revealed details of the artist’s eight-series Gran Coupé designed.

8 X JEFF KOONS is the embodiment of precision, sophistication and craftsmanship. For example, multi-layer paint was applied in 285 working hours. The expressive and impressive design combines eleven colors from blue to silver and yellow to black. Only two compounds are produced per week. The multicolored interior impresses with the high-quality material handling, the finest leather and the artist’s engraved signature. The seats are in rich red and blue, the colors of the high-performance BMW M brand. The dynamic, powerful design incorporates elements of Pop Art and geometric patterns – a homage to the sophisticated lines and shapes of the 8 Series Gran Coupe.

Inquiries and contact:

Doris Fleischer
BMW Group Policy and Communications
Cultural participation
Tel: +49 89 38227806
Email: Doris Fleischer@bmw.de

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