Payback strengthens Offerista’s network

In contrast to corporate rewards programs, Payback works across industries and gives customers the opportunity to benefit from many different partners. The rewards program is active in ten countries. With the card or the app, points can be collected from more than 300 partner companies in Austria and redeemed in various ways. The Offerista Group network now includes more than 1,400 platforms, such as womachenwas.at, Microsoft Bing or Bring!. Meanwhile, retailers should reach more than 70% of European households. The new addition to the Offerista network provides not only a significant increase in reach to retailers and manufacturers in Austria, but also access to a particularly shopping-oriented target group.

Local offers direct to the shoppers’ environment – this is where the new partnership comes in. Payback partners in Austria now have the opportunity to post their current offers directly to Payback in their pop-up window – under Services. The digital brochures of the partner brands can be integrated here and thus accessible to all interested parties. With a superior local supply of offers at the zip code level, retailers can reach their target group before purchasing and thus determine the ultimate impulse to buy. Thus, both new and existing customers must be addressed and activated.

“Through Payback we are increasing our reach in Austria by 3.2 million consumers to a total of 6.1 million reachable consumers. And with Payback as a new strong partner in the Offerista network, we can now offer retailers and manufacturers even greater scope for expansion and maximum visibility at a time Make a purchase decision,” comments the general manager of Offerista Austria Group. Oliver Olshewski.