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The biggest way to increase awareness and leads on LinkedIn is your employees » Leadersnet

The biggest way to increase awareness and leads on LinkedIn is your employees » Leadersnet

Through LinkedIn Corporate Influencer Workshops, it turns leaders and content into brand ambassadors

What do companies like AGRANA, Nespresso, Gewista, Puls4 Group, OBB, MG Motors, Mediaprint and the city of Munich have in common? They have all turned their employees into brand ambassadors with the support of leads and content.

Social media agency LEADS&CONTENT has developed an innovative workshop program for this purpose that guarantees success: “Every day we work for our clients on TikTok, Instagram, Co, and especially on LinkedIn – this means that we can work with the participants in a practical and operational way – the 'guided method: working from within'” , says Dominic Fry, Managing Partner.

Personal files versus corporate accounts

Where can you generate more reach and interactions? It's not personal profiles “versus” company accounts, but rather a shared concept that leads to more reach and interactions on LinkedIn. However, the LinkedIn algorithm favors profiles because people want to connect with others.
“LinkedIn is the largest digital business network in the world, Europe and Austria – so there is no way to beat it,” says Stefan Kreisler, head of LinkedIn Workshops. “So investing in this platform and thus within your reach is sustainable.”

Contents of the workshops

The essence of the multi-part program is a two-day workshop that overcomes all obstacles with a high percentage of “action”. The first day of the workshop is primarily about personal branding, proper networking on LinkedIn, and last but not least, completing all relevant profile areas.

“We devote the entire second day to content creation. When putting topics together, writing posts, taking and editing photos and videos as well as the specific application of AI – we always have one clear goal in mind: creating original content.” says Catherine Lightgeb, certified actor and mentor.

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An important part of the program are the follow-up sessions after the workshop, as they ensure that all participants are “following up” and learning about platform news. The introductory call begins approximately two weeks before the workshop. Of course, objectives, results and KPIs are above all the elements of the programme. Katrin Leitgeb, Lena Mittermeier, Dominique Frey, Stefan Kreisler

Focus areas for sales and human resources
Tip: Advertise across sections

Upon request, LEADS&CONTENT can advise clients on the internal implementation of LinkedIn, from approach, through internal communication and prioritization.
Dominic Fry: “We have had particularly good experiences – as well as special workshops, for example for sales staff – at inter-departmental meetings in which interested employees have to 'apply' to participate. The different points of view in the workshop are of great benefit Everyone has added value and a strong influence in team building.”

Here's what customers are saying about LEADS&CONTENT's LinkedIn Business Influencer Workshops:

Birgitte Moser-Kadlac – Human Resources Management – ProSiebenSat.1 PULS 4 GmbH

“The leads and content really convinced us with this LinkedIn workshop for corporate influencers. It's hard to impress! It's very practical, has a direct impact on the participants as well as building the top team with motivation. From now on everyone wants to become an influencer. Thanks For support – see you on LinkedIn.

Gabriel Schöngruber – Sales and Marketing Transformation Manager – AGRANA Holding AG

“With LEADS&CONTENT, we have found the right partner to transform our colleagues around the world into LinkedIn influencers. Their knowledge, commitment, enthusiasm, approach and, last but not least, their sense of humor have convinced us.”

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Karin Weimar – Head of Employer Brand – State Capital Munich (LHM) Services GmbH

“With Leads&Content, we have found the right partner to make our employees and our employer brand visible and noticeable on LinkedIn. The quality, the standards, and last but not least, its friendly implementation, with a high level of specialized expertise, convinced us.”

Emanuel Broderbauer – Head of Corporate and SME Marketing –
Erste Bank AG

“How can I use LinkedIn for sales? How can I empower and motivate my sales people? LEADS&CONTENT has done it, thank you very much!”

Andreas Kostelecki – General Manager of MG Motor Austria

“We were delighted with this approach and the wonderful knowledge transfer.”

curious? Insights and information:
Dominic Frey – Leads & Content GmbH
[email protected]

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