AMSTERDAM, March 31, 2022 /PRNewswire/ – Adyen (AMS: ADYEN), the preferred global financial technology platform for leading companies, today announced that it is developing embedded financial products that go beyond payments. These products will enable platforms and marketplaces to offer their users, for example small business owners or sole proprietors offering customized financial services. The suite of products allows the platforms to generate new revenue streams and increase user retention.
said Thom Ruiter, vice president of banking and financial products at Adyen. “This unique approach means that we can offer our platform customers unparalleled flexibility to meet the evolving needs of their user base without the hurdles of regulatory complexity, lengthy product development, or the limitations of a sponsoring bank.”
“We see this step in building our FinTech platform as a natural evolution of our business,” said Peter van der Dos, CEO and co-founder of Adyen. “We build these products to help companies achieve their goals faster. For platform companies, that means we enable them to meet all The needs of our users all come from a single source. We are uniquely positioned to help them do this by combining our technology with our licensing framework.”
With Adyen for Platforms, the company enables platforms to integrate payments into their offering and deliver a consistent trading experience across all sales channels and regions. Over time, by working with the platforms, it turns out that we need more control over the yield. Adyen then introduced a version to improve that experience by allowing the platforms to offer virtual and physical cards to their users to transact business and receive money faster.
Going forward, the release will be included in a full suite of embedded financial products as the platforms have highlighted the need to reduce other financial complexities for their users as well. Products to be developed include multi-currency accounts that allow users to receive payments, initiate withdrawals and store funds securely – all in one place. These accounts will also allow the platforms to make it easier for their users to raise funds within the platform’s interface. Thanks to Adyen’s data-driven risk assessment capabilities, these financing offers are pre-qualified and do not require additional user verification. This allows the platforms to strengthen their relationships with their users while providing a traditionally underserved segment, i.e. small business owners, with the funds they need to build their businesses.
Adyen’s full suite of built-in payments related financial products allow the platforms to focus the financial needs of their users into a single ecosystem.
here Find more updates on Adyen’s products and trading strategies.
Information about Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing comprehensive payment capabilities, data-driven insights, and financial products in one global solution, Adyen helps companies achieve their goals faster. Adyen has offices all over the world and works with companies such as Facebook, Uber, H&M, eBay and Microsoft. Adyen is constantly improving and expanding its product offerings as part of its regular business operations. New products and features are announced through press releases and product updates on the company’s website.
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