America. Twitter has made a new attempt at paid subscriptions.

After several failed attempts, Twitter is making another attempt to introduce paid subscription to users. As Twitter announced on Saturday, the Twitter Blue offer will begin on Monday.

With this, users are requested to verify the verification of their user account with a white tick in the blue circle. The tick, which indicates a user’s account has been verified by Twitter, was previously free and issued to politicians, celebrities, journalists and organizations. In the future, a paid subscription will be a prerequisite for a user’s desired verification tick on their account.

Twitter Blue is said to be significantly more expensive for iPhone users: «On Monday we’re relaunching @TwitterBlue – $8/month or $11/month on (Apple’s) iOS to subscribe on the web and access exclusive features Blue is a check mark,” the company tweeted.

Non-ad revenue

After buying Twitter in October, new owner and billionaire Elon Musk said he wanted to expand the company’s revenue beyond advertising and create new paid offerings.

The paid subscription version of Twitter Blue, launched in November, was quickly shut down after several fake accounts appeared using users pretending to be celebrities or businesses.

In the new version, accounts looking for Tick will continue to be verified by Twitter, the company said. In addition, subscribers should enjoy other benefits, for example, significantly less advertising, the ability to edit tweets after they are published, and the option to download videos in better quality.

Musk: The Previous System Was “Bullshit”

In early November, Musk announced that the previous method of assigning verification ticks was “bullshit” and prioritized restarting Twitter Blue. However, it was postponed several times.

Musk, who acquired Twitter in late October for $44 billion, immediately removed the top floor. A week later, he laid off half of his 7,500 employees. The reorganization of Musk’s Twitter has been quite confusing.

SDA