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European Cup: UEFA sells media rights in US for 1.5 billion euros

According to reports, European football union UEFA has sold the media rights for its club matches in the United States for nearly €1.5 billion. Paramount Global Group, the group behind television broadcaster CBS, beat Amazon to the rights to the Champions League, Europa League and Conference League. CBS confirmed the new deal, which will apply from the 2024/2025 season, as of Friday evening (local time). However, CBS does not provide exact figures.

CBS had previously televised these matches in the USA, but on significantly more favorable terms. The new deal runs for six years, with UEFA receiving €250 million per season, according to The Athletic. 100 million per season earlier. There will be a separate sale for the Spanish language rights.

From 2024, UEFA’s long-planned reform of the premier class should also take effect. Among other things, the field of participants in the Champions League will be increased from 32 to 36 teams, increasing the number of games per season from 125 to 225. This is to generate additional income.

“UEFA has been a key engine of Paramount+ since its inception and we are delighted to expand this successful partnership and build on the incredible momentum we have built over the past two years to showcase even more world-class football,” said Sean McManus. President of CBS Sports. The Champions League final between Real Madrid and Liverpool (1-0) was watched by 2.8 million viewers on the CBS network in May, the highest ever. 2026 World Cup will be held in USA, Canada and Mexico.

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