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LG Flex: 20 Steps to an Immersive Experience

Sometimes serendipity helps – while searching for a special digital signage installation, we discovered the LG Flex pop-up. Without knowledge of the Korean language, it was not easy to see what was happening behind the dark facade. But our curiosity and perseverance won out.

LG offers a player’s paradise with all the current games and arcade classics on two floors. Of course, the new flexible OLED displays (invidis تقرير report) not missing. Using the remote control, the curvature of the 42″ OLED screen can be adjusted in 20 steps from flat bend to 900R bend. LG recommends a high curvature factor for gaming, while the screen should be as flat as possible when watching Netflix together.

Curved displays certainly weren’t developed for business-to-business digital signage applications, but there may be some applications in the future that could benefit from flexibility. For example, the vehicle component information screen can be curved for an animation of a configured vehicle for better immersive effects. Motorized screens will also be a potential alternative for transactions that require more privacy. An API will be necessary for digital signage applications, through which the degree of curvature can be adjusted by software rather than by remote control.

The LG Flex pop-up in Seoul (Photo: Invidice)
The LG Flex pop-up in Seoul (Photo: Invidice)

But until the LG Flex becomes available for B2B applications, dozens of Korean youths around me will focus on one proven use case: gaming.

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The LG Flex pop-up in Seoul (Photo: Invidice)
The LG Flex pop-up in Seoul (Photo: Invidice)