MUNICH – After intense public criticism, Mercedes has ended its sponsorship deal with Irish building materials manufacturer Kingspan.
The race team confirmed this on Wednesday. The Silver Arrow decal will no longer appear during the final race in Abu Dhabi.
And she added in a statement that the two parties reached a conclusion that “the continuation of the partnership at the present time is not appropriate.”
The Mercedes-AMG Petronas F1 Team and Kingspan announced today that they have mutually agreed to terminate their partnership with immediate effect. pic.twitter.com/NiQjvX5BIh
– Mercedes-AMG PETRONAS F1 Team (@mercedesAMGF1) December 8, 2021
Recently, there has been widespread public criticism of the cooperation. Background: 72 people died in a fire at London’s Grenfell Tower in 2017. The disaster may have been so devastating because the insulating material, which Kingspan may have been involved in manufacturing, was easily flammable.
Kingspan: British politician puts pressure on Mercedes
The company itself rejects any guilt, and he confirmed this again in a statement regarding the termination of the contract with Mercedes. But even Britain’s housing minister, Robert Jenrick, criticized the Mercedes deal and was deeply disappointed.
The Grenfell United group, which represents victims and bereaved families, wrote a letter to Mercedes criticizing the deal.
For his part, Toto Wolff responded with an open letter. The Mercedes team boss said he “had an extensive exchange with Kingspan” prior to the deal, and noted that further investigations into the case were very important. He apologized to the bereaved victims for the “extra pain” the deal had caused.
Hamilton had already called for justice for the victims last year under the hashtag #JusticeforGrenfell.
When asked about sponsorship, the seven-times Formula 1 world champion confirmed it had “nothing” to do with the sponsorship and referred to Wolff. The issue is his job. Now the racing team is giving up due to public pressure.
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