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America’s franchise is catching up with black people — with Kanye West’s help

Kanye West at a campaign event in North Charleston

Washington From established platforms Twitter And Instagram recently banned former hip-hop star Kanye West. But it was revealed this week that West, who will officially change his name to Ye in 2021, will soon own his own social network and take over right-wing site Parlor.

West joins the ranks of wealthy people getting into the social media business to bolster what they see as “freedom of expression”: former President Donald Trump launched his network Truth Social, or Tesla-CEO Elon Musk rekindles interest in Twitter after failed venture

But West’s new career as a digital entrepreneur is part of a massive right-wing PR machine increasingly influencing American politics. The 45-year-old black musician and designer is becoming more serious in public and seems to have little in common with his former self.

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