Nike shares a bold red colorway – Adidas leaves in the clan

Nike shares a bold red colorway – Adidas leaves in the clan

A sales warning from Nike's ranks sent the stock lower. Shares of the world's largest sporting goods manufacturer fell more than six percent even before trading began in the United States. According to IG, the offering is now over 8.30 percent. After the big change in shirt sponsorship, shares of rival Adidas are also in the spotlight. Meanwhile, shares are down a good three percent.

Nike sales warning sends investors fleeing

It said that according to its own information, sales are expected to decline by a low-single-digit percentage in the first half of 2025. CFO Matt Friend is preparing investors for lower sales. Nike is currently undergoing renovations. Two billion euros should be made available, for example, in the company's own subsidiaries. Strategically, they said they want to focus more on wholesale again.

“It's not about a product or part here and there, it's about building a strong portfolio of innovations,” said CEO John Donahue. New “daily runners” are planned for this year.

For 2024 (at the end of May), Nike expects one percent growth. In the third quarter, the American company was able to increase its sales, adjusted for currency effects, to $12.43 billion. Claimed net profit fell by five percent to $1.17 billion, but managed to beat previously provided forecasts.

Nike will replace Adidas as the German Cup supplier from 2027

A sudden change in the ranks of the German Football Association caused a sensation on Thursday. Nike will replace the German Football Association's long-standing supplier Adidas at the end of 2026 and thus replace it from 2027 after 77 years. All national teams must be equipped by 2034. Adidas recently paid €50 million per year.
“Until December 2026, we will do everything in our power to ensure joint success with our old and current partner Adidas, to whom German football owes so much after more than seven decades,” Neuendorf said.