The Beatles poster sells for $275,000

It had not previously been in the possession of a collector, but had owned for decades who had no idea the value of the label until it was sold. It sold for $220,000 plus a $55,000 sales premium to the auction house.

The Beatles first played at New York baseball stadium in 1965 at the height of their career, but according to newspaper reports at the time, they were unable to sell the following year. The New York Times reported at the time that there was room for an additional 10,000 fans on August 23, 1966.

Six days later, the band played their last regular concert in San Francisco. By the mid-1960s, the Beatles switched to more experimental music that rarely played in large stadiums—and members of the band were slamming the background noise of screaming fans.