- Zalando launches a 360-degree holiday campaign to get Europe in the holiday mood. Consumers are encouraged to share moments of joy with others
- The TV ad celebrates the return of shared moments with family and friends over the holidays. Directed by Savannah Leaf, who has already been nominated for a Grammy Award
Zalando, Europe’s leading online fashion and lifestyle platform, is once again filling the holiday season with joy: with a 360-degree campaign celebrating personal moments of joy and happiness.
The #Happy Belongs to Us campaign focuses on emotional appeal and liveliness that captures the spirit of the holiday season. Whether it’s nostalgic family reunions, long-awaited meetings with friends or spending time with your favorite person – Zalando wants to encourage people to celebrate joy in all its forms. #GlückGehörtZuUns is an important step towards the ‘new normal’ – not forgetting the challenges we’ve all had to overcome in the past few months.
Also in the long version of the TV commercial, Zalando focuses on people and their emotions: it shows the return of the special moments we share with our loved ones during the holiday season. Directed by Savannah Leaf. The 2012 Olympian is now a filmmaker and photographer and has already been nominated for a Grammy Award (for Best Music Video). The campaign runs in different formats. In addition to campaign videos and runs in Digital Out of Home (DOOH) formats, the campaign also includes emotional portraits of acclaimed Brooklyn photographer Jordi Wood. Additional content will be shown with the campaign crew on Zalando’s social media channels. The 360-degree campaign was developed with the creative agency Anomaly.
“In the past two years, we’ve all had to overcome many challenges. Zalando wants to start a feel-good movement that will bring joy back into the festive season this year. Across Europe, people are waiting to make up for lost time,” explains Ralf Rijks, Vice President of Global Marketing. in Zalando. “To express oneself freely – this is part of Zalando’s DNA. That is why we hope to create a platform with the #GlückGehörtZuUns campaign on which our community can share personal moments of joy and their happy memories. We want to do this that sparks a flurry of positive emotions at the time of the holidays,” Wave positive “”.
In addition to the #GlückGehörtZuUns campaign, many other Zalando friends across Europe, including brands and partners, will be sharing their own photos on social media in December. These things should show them what joy means – thus unleashing “another wave of happiness”.
#happiness to us
Notes to editors:
* For all registrations, the official Covid-19 regulations in force in the respective country at the time of registration have been complied with. The necessary security measures have been taken at all registration sites around the world to ensure that all concerned adhere to the Covid protection measures.
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, Zalando now serves more than 46 million active customers in 23 countries in the fields of apparel, footwear, accessories and cosmetics. The range includes world-famous international brands as well as local brands. The Zalando platform provides our clients with a destination for inspiration, innovation and interaction. As Europe’s most fashionable technology company, we are constantly looking for new digital solutions for every part of the shopping experience – for our customers, partners and all other players who want to shape Zalando with us. Our vision is to be the fashion’s starting point – fashion’s first point of contact – and a sustainable platform with a net positive impact on people and the earth.
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